ANALYTICS & INSIGHTS
Turn Customer Reviews Into Actionable Business Insights
Understand how customers are engaging with your review journey, what they are saying, how quickly your team responds, and where opportunities for improvement are emerging.
V
Last 30 days
Analytics overview
Illustrative marketing preview
4.8
Average rating
231
Published reviews
24%
Conversion rate
89%
Response rate
Review activity
+12% periodTHE COMPLETE PICTURE
See the Complete Story Behind Your Reviews
A rating tells you what customers think at a glance. Analytics help you understand what is happening behind that rating: how many customers leave reviews, where engagement changes, how sentiment develops, which topics appear most often and how effectively your team responds.
One rating
4.8
The story behind it
Review activity
Sentiment changes
Topic patterns
Response performance
FROM DATA TO DECISIONS
From Customer Feedback to Business Action
Review Conversion Rate
Average Time to Review
Customer Sentiment
Topics & Trends
Response Performance
Compare & Segment
Actionable Insights
Reports & Exports
REVIEW COLLECTION
Understand Your Review Collection Funnel
See how customers move through the review process and identify where engagement is strongest or where people may be dropping out.
Invitation Sent
1,000
Invitation Opened
610
Review Started
340
Review Submitted
248
Review Published
240
Illustrative example values
CONVERSION RATE
Know How Many Customers Complete a Review
Review conversion rate shows how effectively eligible review invitations turn into completed customer reviews.
Illustrative example
24%
Review conversion rate
+3.2% versus previous period
RESPONSE TIMING
Understand How Quickly Customers Respond
See how much time typically passes between a customer receiving a review invitation and submitting feedback. Timing insights help businesses understand customer engagement.
Illustrative example
2 days 6 hours
Average time to review
1
Purchase / Experience
2
Review Invitation
3
Review Submitted
CUSTOMER SENTIMENT
Understand Customer Sentiment
Go beyond star ratings and understand the overall tone of eligible customer feedback. Track whether positive, neutral and negative sentiment is improving, declining or remaining stable over time.
Illustrative example
Positive
72%
Neutral
18%
Negative
10%
Positive sentiment over the selected period
TOPICS & TRENDS
Discover What Customers Talk About Most
Identify recurring themes in customer feedback and see which topics are growing or declining. Topics are generated from eligible review content rather than permanently fixed marketing labels.
Illustrative example
RESPONSE PERFORMANCE
Measure How Your Team Responds to Reviews
Understand how consistently and how quickly your business responds to eligible customer feedback.
Illustrative example
COMPARE & SEGMENT
Compare Performance Across Meaningful Groups
Compare supported periods, ratings, review sources, verified status and response status to understand differences in review performance.
This month
Current period
- Average rating
- 4.8
- Reviews
- 231
- Response rate
- 89%
Last month
Previous period
- Average rating
- 4.7
- Reviews
- 184
- Response rate
- 81%
Illustrative period comparison
ACTIONABLE INSIGHTS
Turn Analytics Into Action
Insights are generated only when the selected period contains enough real data to support them.
Positive Trend
Customer service is performing strongly
Customer service is frequently mentioned in positive eligible reviews.
Suggested action
Reinforce the behaviours customers value.
Needs Attention
Delivery concerns are increasing
Delivery-related critical feedback increased over the selected period.
Suggested action
Review related feedback and identify recurring causes.
Opportunity
Response time has increased
Average response time is slower than the previous period.
Suggested action
Review unanswered feedback and team workload.
Examples demonstrate the insight format. Account insights are produced only from sufficient eligible data.
ONE CLEAR WORKSPACE
Everything in One Analytics Dashboard
Explore ratings, review volume, conversion, sentiment, topics, response performance, filters and exports in one business workspace.
V
Last 30 days
Analytics overview
Illustrative marketing preview
4.8
Average rating
231
Published reviews
24%
Conversion rate
89%
Response rate
Review activity
+12% periodCustomer sentiment
72%
Positive 72%
Neutral 18%
Negative 10%
REPORTS & EXPORTS
Take Your Insights With You
Export supported analytics data for internal analysis, reporting and team discussions. Available report data is generated from the selected company and filters.
Export analytics report
Available format
CSV
WHY ANALYTICS MATTER
Make Feedback Easier to Understand
CONNECTED REPUTATION
Analytics Across the Voicerank Experience
Reviews create the data. Analytics explain the patterns. Company Profiles and Trust Badges showcase the resulting reputation.
1
Review Collection
2
Review Management
3
Analytics & Insights
4
Company Profile
5
Trust Badge
Understand What Your Customers Are Really Telling You
Use Voicerank Analytics & Insights to turn customer feedback into clearer decisions and stronger customer experiences.
COMMON QUESTIONS
Analytics & Insights FAQs
What can I see in Voicerank Analytics?
Voicerank Analytics surfaces available metrics around review collection, review activity, ratings, sentiment, response performance and trends.
What is review conversion rate?
Review conversion rate measures how many eligible review invitations result in a completed review.
What does customer sentiment mean?
Customer sentiment groups eligible feedback by overall tone, such as positive, neutral or negative.
Can I see which topics customers mention?
Topic analysis identifies supported recurring themes in eligible customer feedback.
Can I measure how quickly my team responds?
Response analytics include supported metrics such as response rate and average response time.
Can I compare different time periods?
The dashboard supports selected-period comparisons where the underlying data allows it.
Can analytics reports be exported?
Businesses can export supported analytics reports in CSV format.